Melissa Data's Contact Zone Available Now To Simplify Transformation Of Medical Database Files

HIMSS 2012 Conference Session Will Highlight ‘Impact of Data Quality' in Healthcare Case Study; Booth Demo to Showcase Open Source Data Integration Software

(HIMSS 2012; Booth K12) - Melissa Data, a leading provider of contact data quality and integration solutions, recently announced availability of Contact Zone, its open source data integration software optimized for sophisticated contact data quality. Contact Zone's uniquely simple approach to data quality incorporates a streamlined graphical user interface enabling data transformations mapped from any type of source database to any type of data warehouse.

Melissa Data will be demonstrating Contact Zone on February 21-23 during the HIMSS Conference at the Venetian Sands Expo Convention Center, Kiosk K12 in the Business and Clinical Analytics Center. The company will also be highlighting a healthcare data use case during its HIMSS Conference session entitled "The Impact of Contact Data Quality: A Case Study" on Feb. 21 from 4:15 – 5:00 p.m. in the Lower Level Hall G, Booth 13247 - Theater.

"As more and more organizations work to improve operational costs, increase revenues and manage risks by capitalizing on their return on data, the more they realize that the quality of the data itself is essential to making those objectives reality," said Bud Walker, Director of Data Quality Solutions, Melissa Data. "Without processes in place to systematically validate and update continually-changing contact information, data quality quickly deteriorates. An accurate, single view of these critical information assets can dramatically reduce waste while significantly improving customer communication and business intelligence efforts."

With Contact Zone, users do not need the extensive programming skills or technical understanding of programming languages commonly required to integrate data quality tools. By applying a simple drag-and-drop tool through an intuitive visual interface, Contact Zone users easily target the data to be cleaned. U.S. and Canada addresses, phone numbers, and email addresses are easily parsed, validated and corrected for improved segmentation and targeting; and records are updated with U.S. and Canada change-of-address information to help companies stay in touch with moving customers, maximize postal discounts, and reduce undeliverable-as-addressed mail.

Contact Zone is available on disk or via download; visit www.MelissaData.com/cz here. For information on a free trial download of Contact Zone call 1-800-MELISSA (800-635-4772).

About Melissa Data
Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information, visit www.MelissaData.com.

SOURCE: Melissa Data