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Transactional communications are highly involving, receive extra attention and get opened 95% of the time. For decades, marketers have enclosed offers with statements and cost-effectively increased their bottom line. In today's multichannel environment, taking advantage of transactional communications has become difficult. When companies communicate with customers via siloed communication channels with no integration between departments, conflicts in messaging can arise, which results in a poor customer experience. Inbound communication may also be impacted if insufficient data limits a company's ability to assist customers.

To achieve consistency in messaging between documents and across channels, communications must be centralized with all touchpoints integrated. But this can be daunting, because so many systems, processes and departments are involved. Organizations are finding new ways to develop consistent messaging, unify content and use rules-based logic to increase relevance. In this new paradigm, digital and mobile delivery is enabled for both outbound and inbound communications using delivery platforms that support web, email and print. Communications are personalized and sent in each customer's preferred channel, conveying to customers that you are speaking to them, which bolsters campaign acceptance. With unified end-to-end communications, customer satisfaction and loyalty increase, as customer engagement is transformed into a profit-building engine.